Head of Brand
Papier
London, UK
Posted on Apr 2, 2026
Join Papier as our Head of Brand!Location: 3 days per week at our Central office, Maison Papier & 2 days Working From HomeReports to: Lead Packaging DesignerTeam: DesignSalary: Competitive, with comprehensive benefits
About PapierAt Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy.
Papier is entering a new chapter. What began as a design-led paper and stationery brand is evolving into a full lifestyle world spanning fashion accessories, games, home, and beyond, across D2C and Wholesale globally. As Head of Brand, you'll be the strategic and creative force driving this next phase. This is a pivotal hire: the opportunity to define a new brand era, build a culturally resonant lifestyle universe, and take Papier from category brand to Zillennial cultural institution. About You
About PapierAt Papier, we believe in the power of the blank page. Since the business was founded in London in 2015, we've been crafting beautifully designed stationery—from journals and planners to wedding invitations—that inspire creativity and meaningful connections. With over £60 million raised and a growing presence in the UK, US and beyond, we're on a mission to make everyday moments noteworthy.
Papier is entering a new chapter. What began as a design-led paper and stationery brand is evolving into a full lifestyle world spanning fashion accessories, games, home, and beyond, across D2C and Wholesale globally. As Head of Brand, you'll be the strategic and creative force driving this next phase. This is a pivotal hire: the opportunity to define a new brand era, build a culturally resonant lifestyle universe, and take Papier from category brand to Zillennial cultural institution. About You
- Senior brand leadership experience in lifestyle, fashion, beauty, or culturally-driven consumer brands
- Proven track record of transitioning or expanding a brand into new categories
- Deep understanding of Gen Z & Millennial behaviour, taste, and the D2C/organic playbook
- Experience leading multi-disciplinary creative teams across brand, copy, and art direction
- A portfolio that demonstrates cultural literacy, brand elevation, and contemporary storytelling
- A strategic thinker and strong operator, able to turn ideas into systems and measurable outcomes
- Brand strategy & world-building
Define Papier's evolution into a cross-category lifestyle brand with a multi-year narrative rooted in cultural intelligence. - Creative direction
Lead and quality-control outputs across art direction, copy, content, and brand identity across every touchpoint. - Cultural intelligence
Act as Papier's internal cultural radar — tracking Gen Z taste, creators, aesthetics, and marketplace shifts. - Organic social & growth
Set strategy and KPIs across Instagram, TikTok, and emerging platforms. Build a test-learn-iterate framework for Gen Z content. - Team leadership
Manage and mentor Brand, Copy & Content, and Creative teams. Build a culture of creativity, insight, and performance. - Execution & delivery
Turn brand strategy into seasonal campaigns, collection launches, partnerships, and retail moments that drive real commercial impact.