At Blue Bottle, our mission is to connect the world to delicious coffee. From seed to cup, we elevate the craft of coffee in everything we do. We strive to build a better tomorrow by investing in what matters: a sustainable future for our people, the company, and our planet.

About the job

As the Product Manager for Menu & Product Management, you will be the strategic owner of our Beverage and Culinary portfolios. You will act as a central pillar within our "Core Triangle" organizational structure, which integrates Menu & Product Management, Product R&D, and Marketing to drive a unified "ONE CALENDAR" mechanism. You will be directly reporting to the Manager of the Global Menu/Product Management with a dotted line reporting to the GM of Japan and Korea.

You will

Drive Cross-Functional Collaboration: Partner closely with the Korea Brand Director and Global R&D Lead to ensure all menu and product initiatives align with regional brand goals and global standards.

Operate the Core Triangle: Act as a central pillar in the "ONE CALENDAR" system, collaborating directly with Product R&D and the Marketing Department to form an integrated driving mechanism for product launches.

Lead Menu Planning & Positioning: Develop portfolio strategies and define the role of each category within the Beverage and Culinary scope to ensure SKUs support business growth.

Optimize Category Strategy: Strategically position Beverage offerings (e.g., consolidating business via Espresso, attracting new guests via Entry-level Non-Coffee) and Culinary offerings (e.g., matching dessert flavors with seasonal beverages, extending consumption scenarios via Light Meals).

Manage Revenue & Margins: Set revenue targets and cost breakdowns, taking full ownership of pricing, cost control, sales mix, and profit mix to achieve financial targets.

Build Product Matrices: Construct and maintain a dynamic product matrix and price matrix.

Oversee Integrated Cost & Purchasing: Establish cost guardrails based on ingredients and Gross Margin (GM) percentages, aligning all planning with monthly sales forecasts.

Drive Calendar Management: Oversee the new product calendar management by driving one consolidated monthly calendar.

Boost Performance Metrics: Coordinate seasonal features and product rollouts specifically designed to increase Average Ticket (AT) and Average Daily Transactions (ADT).

You are

Strategic & Analytical: You rely on data, sales forecasts, and margin breakdowns to make informed decisions about product viability and pricing.

Collaborative: You thrive in a "Core Triangle" structure, able to bridge the gap between creative culinary R&D, external partners (OEMs/Vendors), and results-driven marketing.

Adaptable and Agile: You can comfortably balance the strategic vision of Global HQ with the localized operational needs of the Korea markets and be able to work with agility.

Consumer-Obsessed: You understand guest behavior and how to leverage seasonal calendar moments to drive engagement, transactions, and brand loyalty.

You have

8+ years of experience in Product Management, Menu Strategy, or Category Management within the F&B or premium retail sectors.

Proven track record in Vendor Management and collaborating directly with OEMs for product development and commercialization.

Proven experience managing financial metrics, including margin management, pricing strategy, and revenue forecasting.

Strong cross-functional leadership skills with the ability to navigate matrixed reporting lines (Global HQ and Regional leadership).

Deep understanding of product life cycles, from initial R&D concepts and vendor negotiations to marketing rollouts.

Native in Korean, Business Level Proficiency in English.