Yoto is at an inflection point. The product achieved real product-market fit and is loved by families globally. Our growth to this point has been powered by word-of-mouth and incredible advocacy, but unlocking the next phase of our growth requires meaningful expansion of our marketing activity, retail presence and trading capabilities.

The VP Growth is a senior leadership role with full accountability for revenue delivery and P&L management to contribution margin level. It is a broad, commercially-oriented role which spans the full range of sales and marketing activity. It requires someone who blends strategy and execution, and who is excited by the opportunity of building a global consumer business.

Yoto operates across multiple geographies and channels, which creates a matrix organisational structure. Creating clarity in strategy and process is key; you will need to make decisions to drive the brand forward globally, whilst respecting market nuance. You need to be comfortable managing a significant budget, and justifying the investment choices you make.

The role sits on the Senior Leadership Team and reports directly to the CEO, leading a large team. Outside of the Growth function, you will work closely with the Product, Finance, and Operations teams.

This role is a fixed-term maternity cover contract for 6-9 months.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing:

Revenue and P&L

You will own Yoto’s global revenue number and own the P&L. That means having a clear view of CAC, LTV, AOV, and attach rates across every channel and market — and making informed investment decisions to drive profitable growth.

Global Sales and Marketing Functions

You will lead the full growth function, which includes:

• Performance marketing — acquisition and retention

• Brand marketing & creative studio

• Product marketing

• Communications and advocacy

• eCommerce

• Marketplace

• Retail

In-Market Teams

You will lead Yoto’s in-market teams, which are responsible for creating the growth strategy for each market and executing marketing plans and B2B sales. These teams sit close to the customer; your role is to ensure they have the strategy, tools, and support to convert that into meaningful revenue growth.

What you’ll bring:

The right person will bring most or all of the following:

• Proven track record of delivering revenue growth in a consumer business, ideally across multiple geographies

• Experience owning a P&L, allocating budget across multiple channels and markets

• Deep knowledge of performance marketing — acquisition and retention — including fluency with the metrics that matter (CAC, LTV, ROAS, AOV)

• Experience building a consumer brand which is relevant and compelling across multiple global markets

• Experience leading large, multi-disciplinary teams, including in-market or regional teams

• Comfort operating in a scaling business

• A track record of building a high performing team

• Strong communication and influencing skills — you will be a key voice on the SLT and a visible leader internally and externally

Experience in children’s consumer goods or audio/entertainment categories is a plus, but not a prerequisite. Strong commercial problem-solving and a genuine curiosity about how consumers make decisions matter the most.


Salary: Negotiable based on experience.

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.

• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.

• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.

• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department

Growth

Locations

Yoto HQ - UK

Remote status

Hybrid