Following rapid growth in the UK, US and Europe, Yoto is building our presence in Australia. We’re looking for a PR Manager who can build cultural relevance, not just coverage. Someone who knows that the right story in the right title can shift perception and behaviour. This role encompasses traditional PR activities alongside comprehensive relationship management with influencers and key opinion leaders and brand advocates to drive long-term earned results.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.

• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.

• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.

• Named one of TIME Magazine’s Top 100 Inventions of 2020.

• We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

What you’ll be doing:

As PR Manager for Yoto Australia, you’ll bring Yoto’s global narrative to life in a way that resonates locally. You’ll run the press office, build relationships with key media, tastemakers and creators, and ultimately make Yoto a brand every Australian parent knows, recognises and talks about.

• Develop and execute the AU PR strategy, aligned to global priorities and local AU campaign moments and content launches.

• Localise global stories into angles that resonate with AU parents: childhood independence, screen-free play, creativity, imagination, audio as a parenting tool.

• Run the press office — developing media materials, pitching stories, securing coverage.

• Build and nurture a strong network of media relationships across lifestyle, parenting, culture, retail, gift guide, and consumer tech.

• Manage earned-first creator and editor seeding: product gifting, tastemaker identification, driving organic UGC.

• Layer PR into all brand activations — events, partnerships, in-store activations, influencer storytelling — ensuring comms is part of the idea, not an afterthought.

• Manage reporting, coverage tracking and weekly updates to the AU and global teams.

Day to Day:

• Proactive press pitching (angles, product stories, seasonal hooks).

• Manage AU press calendar and key campaign timelines

• Write press releases, media notes, briefing docs and talking points.

• Work closely with global PR to ensure alignment on messaging, assets and approvals.

• Coordinate press loans and product gifting (earned-first, targeted — quality over volume).

What you’ll bring:

• 7+ years experience in consumer PR

• Strong AU media network — you know the editors, producers and freelancers who matter.

• Ability to turn insights into culturally relevant stories.

• Hands-on energy — comfortable pitching, writing, and jumping into logistics when needed.

• Excellent copywriting and storytelling skills.

• Highly organised — thrives in a fast-moving, scrappy environment.
  

Salary: AU$100,000 - AU$110,000 based on experience

What you can expect from Yoto:

• Flexibility: Sydney based - hybrid working. Whilst we establish the Australian team this role will initially be remote however the longer term expectation will be office presence on average once a week

• Financial: 11.5% Superannuation, Group Life & Disability policy - AU$50k with Allianz

• Health & Wellness: Bronze cover (single) with Allianz

• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.

• Helping Families: Variety of family-friendly leave, including carers leave.

• People & Planet: Up to 2 volunteer days per year. A Book Allowance of up to AU$100 a year to contribute to your professional development.

• Fun Perks: You receive your very own Yoto player and starter pack of cards! And you'll get the chance to meet the global team at our annual YotoFest.

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.


Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department

Growth

Locations

Yoto's Australia office

Remote status

Hybrid

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