Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast50.
Named one of TIME Magazine’s Top 100 Inventions of 2020.
We’re over 200 employees spread across the world.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Yoto’s Content Team

Content is at the heart of our business, and we have a global team of children’s media specialists – with experience across publishing, music, education, rights, and audio production – who carefully consider every title that makes it into our library. We licence existing audio from some of the biggest names in the world of kids’ entertainment (Universal Music, Sony Music, Concord, Naxos, Penguin Random House, Disney and many more), and also develop and produce our own content as part of our Yoto Originals range.

What you’ll be doing:

Working within the Content team to help manage and nurture our global partnerships with major and independent record labels, music publishers, CMOs and PROs
Managing new licenses, renewals and additions to current deals
Selecting titles to release as Yoto Cards and working with partners and internal teams to manage the process, from contracting to production through to marketing - keeping our partners involved and informed throughout
Coordinating all partner reporting requirements - labels, publisher, PROs and CMOs
Sourcing of new labels, artists and creative talent in new markets as licensed or marketplace partners
Managing ad-hoc music licensing requests from other parts of the business - including synchronisation and bespoke requests
Finding strategic solutions to new product ideas and initiatives
Researching and sharing music & family entertainment trends
Attending partner events on behalf of Yoto and reporting back to the team.

What you’ll bring:

An unwavering passion for the power of music and a deep understanding of how the industry operates
7-10 years experience working within the music industry - at a label, publisher, digital music service or music agency - with a proven track record of closing and managing licensing deals
A commercial thinker and experienced negotiator
A strong attention to detail with proven project management skills
A strong network of contacts throughout the industry in the UK, US and internationally
An ability to creatively curate and select music that works for younger audiences and families
A natural problem solver who thrives on finding creative solutions and adapting to challenges as they come
A team player who enjoys working collaboratively, sharing ideas, and supporting colleagues to achieve common goals
A positive, can-do attitude with a willingness to take initiative and continuously learn in an ever-evolving industry.

Salary: £65,000 - £75,000 based on experience

What you can expect from Yoto:

Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.

We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.

Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.

Department: Content
Locations: Yoto HQ - UK
Remote status: Hybrid

Content · Yoto HQ - UK · Hybrid

Senior Music Licensing Manager

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