About Yepoda

At Yepoda, Korean effectiveness meets sustainable solutions: our mindfully produced skincare products are made with love in Korea. Our mission is to bring the best beauty innovations from Korea straight to Europe – without ever compromising on our values, quality and sustainability. All our products are made with the best natural and active ingredients, are vegan and cruelty-free. We aim to make the K-Beauty routine easy, effective, and fun.

We are a beauty start-up founded in 2020 and located in the heart of Berlin. Our team is composed of over 100 brilliant human beings who came from all over the world to write Yepoda’s story actively.

We are currently looking for a Chief Marketing Officer (CMO) to lead our marketing efforts across online & offline retail. This is a key leadership role at Yepoda, working closely with the founders and the Head of Brand to shape our marketing vision, scale our impact, and help build a long-lasting, successful, beloved brand.

Your Tasks

Lead the Marketing Vision

• Define and drive Yepoda’s overall marketing strategy across both DTC and offline retail channels, including key partnerships like Sephora.

• Own the full customer journey, ensuring consistency, delight, and long-term loyalty at every touchpoint.

• Collaborate closely with the founders and the Brand & Communication team to craft and communicate compelling and differentiated brand narratives.

Continuously Elevate Brand and Performance

• Champion breakthrough storytelling and creative excellence that drives both long-term brand equity immediate conversion.

• Define and lead the development of a cohesive brand strategy across all markets, ensuring consistency and impact across key customer touchpoints — from digital and retail to experiential and community channels.

• Oversee the development and execution of high-impact performance marketing strategies, providing strategic direction together with the teams across paid social, influencer marketing, and emerging growth channels

• Translate market insights and consumer data into actionable strategies that fuel brand relevance and business growth.

Team Leadership & Culture

• Build, lead, and scale a high-performing marketing- & brand team of 〜40 people, fostering a culture of creativity, accountability, and bold thinking.

• Create structure while empowering innovation; mentor team members and provide clear goals, feedback, and growth opportunities.

• Ensure that the marketing strategy is aligned with the brand strategy of Yepoda.

• Foster cross-functional collaboration with product, creative, and operations to ensure alignment and execution excellence.

• Hands-on leadership style – knowing when to dive in, who to empower, and how to move the team quickly toward results.
  

Market-Specific Execution

• Lead regional marketing strategy and execution in core markets, ensuring cultural relevance and resonance.

• Ensure alignment of messaging and local initiatives with global brand vision and business priorities.

• Drive growth in the U.S. as our new focus market.
  

Insights, Optimization & Growth

• Leverage customer data, market trends, and competitor intelligence to continuously optimize brand strategy and positioning, marketing effectiveness, and uncover new growth opportunities.

• Monitor performance across all channels and campaigns, ensuring data-driven decision-making and continuous learning.

• Oversee the marketing budget to ensure efficient resource allocation and maximum ROI.

Your Profile

• You bring 10+ years of experience in marketing roles, including prior CMO or VP Marketing experience of at least 5 years at a high-growth consumer brand, ideally in beauty.

• Proven track record to roll out a brand across channels and activations

• Proven track record in performance marketing, with expertise in paid social, influencer marketing, and emerging growth channels.

• You’ve helped build love brands and know how to drive both short-term results and long-term brand equity.

• You’re a strategic thinker with a hands-on mindset – able to set vision and structure while rolling up your sleeves.

• You have a strong track record of building and leading high-performing teams, providing clarity, coaching, and fostering a culture of accountability, innovation, and growth.

• You thrive in fast-paced, entrepreneurial environments and are excited to help shape the future of a growing brand.

• You’re a collaborative leader who empowers teams and ensures alignment across departments.

• You’re fluent in English; Italian, French, Spanish, German or Korean are a plus.

• You’re data-driven, brand-obsessed, and deeply customer-focused.

• Experience in beauty, lifestyle, or consumer products is a big plus.
  

What We Offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.

• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.

• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free breakfast, drinks and snacks.

• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.

• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.

• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family.

• Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.

What Success Looks Like:

• Brand Love Translated into Growth: Within the first 12 months, Yepoda’s brand equity has visibly strengthened across key markets, with a clear increase in brand recognition, brand affinity, and customer loyalty — evidenced by its relevant KPIs.

• Channel Synergy & Revenue Impact: The marketing strategy drives measurable revenue growth across both DTC and offline retail, with efficient CAC and improved marketing efficiency. Paid and organic channels work in synergy, delivering a balanced and scalable acquisition. Clear budgets and allocation of resources is a responsibility for the CMO.

• US Market Entry Gaining Traction: Yepoda’s U.S. market launch is executed with strong cultural resonance and impact. The local marketing strategy delivers traction through community building, influencer engagement, and performance marketing.

• Empowered & High-Performing Marketing Team: The marketing organization is known internally as a high-performing, collaborative, and mission-driven team. Clear goals, accountability, and a culture of innovation are embedded in day-to-day operations, attracting top talent, developing people, and driving strong retention. A clear structure and development approach

• Seamless Cross-Functional Alignment: Marketing works in close partnership with product, operations, and creatives to ensure that all campaigns and launches are aligned, on-brand, and contribute to strategic business goals.

• Customer-Backed Strategy: Key strategic decisions are grounded in data, customer insights, and market trends. The CMO drives a culture of experimentation, ensuring that data insights and rapid iteration are built into every stage of the marketing process.

• Consistent Storytelling Across Borders: Yepoda's marketing presence feels consistent and culturally relevant across markets. Whether a customer interacts with us on TikTok, in a Paris store, or through a U.S. pop-up, the storytelling is engaging, differentiated, and unmistakably Yepoda.

Would you like to be part of the team? Then we'd love to hear from you! 🫰✨

Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English. Our Talent Acquisition team will review your application and get back to you as soon as possible.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.