The Role: Deal Closer. Shelf Builder. Growth Driver.

We’re looking for a UK Sales Director who lives for the win.

This isn’t a “manage the pipeline” role, it’s build it, push it, close it. You’re out there opening doors, pitching hard, and landing the listings that matter. Then you turn those wins into something much bigger.

XOXO Soda is moving fast. We are already on the shelf in Sainsbury’s and in the Co-op and Boots meal deals, giving us real traction across both grocery and strategic on-the-go retail. Now it’s time to take over the rest of UK grocery. Bigger listings. Better positioning. More SKUs. More visibility. More everything.

We need someone who knows the buyers, knows how to win, and thrives in that moment between the pitch and the handshake. Someone who can jump from a killer new business pitch straight into a sharp JBP and own both.

You’ll be the commercial right hand to the Founders, owning the UK P&L and helping define what the next stage of XOXO looks like.

What You’ll Be Building

Winning New Doors

Get in front of every important UK grocer and make it count. Turn conversations into listings. This is the core of the role.

Growing What We’ve Got

Sainsbury’s, Co-op, Boots—these aren’t “accounts”, they’re launchpads. More stores, more SKUs, better space. Keep pushing.

Closing Big Deals

You own the full journey: relationships, pitch, negotiation, and close. You know how to win shelf space and you don’t leave without it.

Taking on UK Grocery

Tesco, Morrisons, Asda, Waitrose — then beyond. Grocery, convenience, everywhere we should be.

Running a Relentless Pipeline

You know exactly what’s live, what’s next, and what’s closing. No black holes, no maybes — just momentum.

Owning the UK P&L

You’re not just selling, you’re building a business. Revenue, margin, decisions - all yours.

Building Real Partnerships

JBPs that actually drive growth. Promotions that matter. Activations people notice.

Leading the Team

Set the pace. Raise the bar. Build a team that delivers.

Working Shoulder-to-Shoulder

Founders, Marketing, Ops, Finance - tight, fast, aligned. When we win, we all win.

Staying Ahead

You see trends, competitors, and buyer shifts early and use it to win.

Who We Need

A Proven Closer

You’ve personally opened doors and landed major UK grocery listing and you can talk through the deals.

Real Buyer Relationships

Not theoretical. You can pick up the phone and get in the room.

UK Drinks Native

You know how this world works — range reviews, timing, pressure points, all of it.

Beverage Background

Soft drinks or close enough — you get the category.

Commercial Operator

You’ve owned a P&L and understand the full picture, not just revenue.

High Agency

You don’t wait. You build. You challenge. You make things happen.

Built for the Pace

This is a scale-up. It’s fast, messy, exciting — and you’re here for it.

The Upside

Real Impact

The deals you land will take us to £30m+ and beyond.

Build the Team

Shape and grow the UK sales function as we scale.

Big Career Move

Clear path to Chief Commercial Officer in a brand going global.