Head of Marketing – XOXO

Location: London

About XOXO Soda

XOXO is one of Europe’s fastest growing drinks brands. We’re building the next generation of soda: bold flavours, functional benefits and a brand designed for modern consumers.

Since launching under 3 yeara ago, XOXO has expanded rapidly across Europe and is now stocked by leading retailers including Sainsbury's, Albert Heijn, Co-op, Edeka, Whole Foods Market, Boots and Salling Group, alongside hundreds of cafés, restaurants and hospitality venues.

We’re scaling fast, building a brand loved by consumers and becoming a leader in the next wave of functional beverages.

Now we’re looking for an exceptional Head of Marketing to lead the next phase of our growth.

The Role

This is a high-impact leadership role responsible for shaping and executing the global marketing strategy of one of the most exciting challenger brands in Europe.

You will lead the marketing function across brand, digital, retail activation, PR and partnerships, working closely with the founders and commercial team to drive awareness, trial and repeat purchase.

Your mission is simple: build XOXO into a category-defining brand across Europe.

What You’ll Be Responsible ForBrand Strategy & Growth

• Define and lead the global brand strategy for XOXO
• Build a culturally relevant brand that stands out in a crowded drinks market
• Drive brand awareness and consumer love across key European markets

Retail & Commercial Marketing

• Create marketing strategies that drive sell-through in major retailers
• Develop impactful in-store activations and retail campaigns
• Partner closely with commercial teams to support new retail launches

Digital & Community

• Lead digital growth across social media, creators and community
• Build an engaged audience and loyal fan base for the brand
• Turn XOXO into a highly shareable, culturally relevant brand

Campaigns & Launches

• Deliver standout brand campaigns across Europe
• Lead product launches and major market entries
• Create moments that drive conversation and cultural relevance

Partnerships & PR

• Build relationships with creators, media and brand partners
• Drive PR and cultural relevance for XOXO in key markets
• Secure collaborations that accelerate brand awareness

Team Leadership

• Build and lead a high-performing marketing team
• Work with agencies and partners across Europe
• Create a culture of creativity, speed and ambition

What We’re Looking For

We’re looking for someone who thrives in fast-moving challenger brands and wants to build something truly special.

You might be a great fit if you:

• Have 7+ years marketing experience, ideally in FMCG, drinks or consumer brands
• Have helped scale a high-growth brand
• Are both strategic and hands-on
• Understand how to drive growth across retail, digital and culture
• Love building brands people talk about
• Thrive in entrepreneurial, fast-paced environments

Bonus points if you:

• Have experience in drinks or food brands
• Have built consumer communities
• Have worked across multiple European markets

Why This Role Is Exciting

This isn’t a traditional corporate marketing role.

You’ll be joining a fast-growing challenger brand at a pivotal moment, with the opportunity to:

• Lead marketing at one of Europe’s fastest growing drinks brands
• Build a brand across multiple international markets
• Work directly with founders and shape the future of the company
• Launch new products and enter new countries
• Create campaigns people genuinely love

By summer, XOXO will be in tens of thousands of retail locations across Europe, and we’re just getting started.

What We Offer

• A chance to build one of Europe’s most exciting consumer brands
• Huge scope for creativity and ownership
• A fast-moving, ambitious team
• Competitive salary + equity opportunity
• The opportunity to leave a real mark on a category
• If you want to build the next iconic drinks brand in Europe, we’d love to hear from you.