📍 Role details
Location: Hybrid, ideally in our Shoreditch (London) office, with flexibility to work remotely on UK hoursType: Freelance, 3 days a week, on a 3-month contract (with potential to extend)Start: 1 November (or earlier)Rate: £300–£500 a day, depending on experience👋 A bit about us
Our mission is to make invisible illness visible. We build wearable technology for illness, not fitness, for the 100m+ people living with complex chronic illnesses like Long Covid, ME/CFS, POTS, fibromyalgia and EDS. We've grown from $1M to $10M in subscription ARR in two years, and reached 300,000+ users.
Most people who need Visible have never heard of us. Ads on Meta, TikTok and YouTube are how most of them find us, so the stories we tell there really matter. For many of our members, it's the first time a brand has shown their life as it actually is.
🚀 Why we're hiring this role
Video is our best-performing format on every channel, especially real creators sharing how they live with their illness. One strong creator video can become a dozen ads: new openings, platform cuts, landscape versions for YouTube. Right now we can't edit fast enough to keep up, and we want to raise the quality, along with the volume.
You'll join a small freelance creative team we're building: you, a designer with motion skills, and a paid ads copywriter, working the same days each week. We’re going to trial this set up for 3 months. You'll work alongside our Head of Marketing, our Brand Lead, our Influencer Manager and our paid performance agency.
🧑💻 What you'll be doing
Editing creator footage into ads that perform: strong opening seconds, captions and pace that hold attentionKeeping winners fresh with new openings and variationsCutting each story for its platform: Meta, TikTok (which needs more energy straight after the hook) and YouTube in landscapeBuilding mashups from our library of creator footagePlanning shoot days with us, so our videographer films footage that works in every formatUsing AI tools to speed up reframes, captions and versions, and trying new formatsReviewing results with us each week, and suggesting what to try next🙋 Who you are
You've edited short-form video ads for paid social, and your reel shows performance ads, not just brand filmsYou know what makes the first 3 seconds work, and how TikTok, Meta and YouTube differYou're fast and organised, and can turn round several versions a week without the quality slippingYou use AI tools in your workflow, and know where they help and where they don'tYou're curious about results, and have opinions on why an ad workedYou tell people's stories with care⭐ Nice to have, but not a showstopper
Lived experience of chronic illness, or knowledge of these conditionsFamiliarity with health advertising rules (ASA/CAP in the UK, FDA and FTC in the US, Meta's health policies)Motion graphics skillsExperience making landscape ads for YouTubeNo one's a perfect match on paper. If you can see yourself in this role, apply.
✉️ How to apply
Apply through our short form, with your reel and three ads you've made: apply hereA 30-minute call with Tina, our Head of Marketing, and Jemma, our Influencer ManagerA short paid task (about 3 hours, paid as half a day)A 30-minute call with Clem, our Chief of StaffWe aim to go from application to start within 2 weeks.
💙 Working with us
A team that cares deeply about the people it servesFlexible, remote-friendly working, with an office in ShoreditchReal influence on how hundreds of thousands of people first meet Visible
