📍 Role details
Location: Hybrid, ideally in our Shoreditch (London) office, with flexibility to work remotely on UK hoursType: Freelance, 3 days a week, on a 3-month contract (with potential to extend)Start: as soon as possibleRate: £300–£500 a day, depending on experience👋 A bit about us
Our mission is to make invisible illness visible. We build wearable technology for illness, not fitness, for the 100m+ people living with complex chronic illnesses like Long Covid, ME/CFS, POTS, fibromyalgia and EDS. We've grown from $1M to $10M in subscription ARR in two years, and reached 300,000+ users.
Many of the people we serve have been dismissed for years, and they've been sold things that didn't work. Our ads have to earn their attention and their trust, often in a few seconds.
🚀 Why we're hiring this role
The words in an ad decide whether it works. Right now our ads are written by people doing other jobs, and no one's job is to make them sing. We need someone who can take a plain sentence like "pacing helps you manage your energy" and make people stop, feel seen and want to know more, without over-claiming.
You'll join a small creative team we're building: you, a short-form video editor and a designer with motion skills, working the same days each week. We’re going to trial this set up for 3 months. You'll work alongside our Head of Marketing, who sets what our ads talk about, our Brand Lead, our Influencer Manager and our paid performance agency.
🧑💻 What you'll be doing
Writing copy for every ad: headlines, captions, on-screen text, statics and carouselsWriting scripts and opening lines for creator videos, for creators to put in their own wordsWriting several angles and openings for each idea, so we can test what landsTurning research into sharper messages, using what our members tell us and what our results show, with AI tools to speed up the research and the variationsWorking with our Brand Lead to keep the voice right, and with the editor and designer so words and visuals work togetherKeeping copy within health advertising rules, with our support🙋 Who you are
You've written ad copy for paid social, and can show work that performedYou can be charming, arresting and a bit cheeky, while staying kind and clearYou know how to write an opening line, a short video script, and copy for different placementsYou're fast, and can write lots of variations without the quality droppingYou use AI as a writing partner without sounding like AIYou're a word nerd, and you care about getting it right for the reader⭐ Nice to have, but not a showstopper
Lived experience of chronic illness, or knowledge of these conditionsFamiliarity with health advertising rules (ASA/CAP in the UK, FDA and FTC in the US, Meta's health policies)Experience writing for both UK and US audiencesAgency experience, or scripting for creator (UGC) contentNo one's a perfect match on paper. If you can see yourself in this role, apply.
✉️ How to apply
Apply through our short form, with examples of your ad copy: apply hereA 30-minute call with Tina, our Head of Marketing, and Oonagh, our Brand LeadA short paid task (about 3-4 hours, paid as half a day)A 30-minute call with Clem, our Chief of StaffWe aim to go from application to start within 2 weeks.
💙 Working with us
A team that cares deeply about the people it servesFlexible, remote-friendly working, with an office in ShoreditchA real say in how Visible sounds to hundreds of thousands of people
