Locations
London, UK · Brighton and Hove, UK
industry
Commerce and Shopping · Food
Size
11-50 employees
Stage
Seed
founded in
2021
Urban Legend is a bakery founded by an Oxford scientist turned entrepreneur, Anthony, who aims to revolutionize junk food by creating healthier alternatives. The company specializes in air-fried doughnuts that are lower in sugar, fat, and calories, while still being delicious. Their products are made fresh daily, hand-decorated, and are vegetarian with no artificial colors or flavors. Urban Legend's unique selling proposition lies in using natural ingredients to replace unhealthy components, making their treats a guilt-free indulgence. They are available at selected Tesco and Sainsbury's locations across London and the South East, showcasing their traction in the market.
Something looks off?