Urban Legend

urban-legend.com

What if you wanted to really move the needle on health? For a start, you’d have to recognize that telling the consumer to change hasn’t worked, and it is unlikely it ever really will. They eat a lot of junk. Everyone does. It’s completely normal and rather a large part of living in the 21st century. What you need to do is take the junk out of the junk. A lot of it. That’s what Believe in Science does. We’ve made a doughnut with 150 calories. That’s the same as a slice of buttered toast. Unbelievable! Wait till you taste it.