Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest-growing beauty brand in the UK and are driven by a passionate and dynamic team to achieve our mission. We’ve brought together world-class talent from across industries, and as we expand globally at pace, we need brilliant people (like you!) to help bring the Townhouse brand to life across the world.

ABOUT THE ROLE

We’re looking for a PR Manager to lead proactive consumer and trade media engagement, elevate our founder and brand storytelling, and amplify new salon openings, services, and partnerships. You’ll also play a key role in supporting influencer and advocacy initiatives, helping Townhouse continue to grow as the most talked-about beauty services brand globally.

This is a hands-on role for someone with demonstrable press contacts across consumer lifestyle, fashion, and beauty titles. Experience within the franchise sector or with fast-growing, founder-led businesses is a bonus but not essential.

Based at our London Central Support Centre, this role is ideal for a confident communicator who thrives in a fast-paced, creative environment and loves seeing their work make a real impact.

KEY RESPONSIBILITIES

Media Relations & Storytelling

• Develop and execute PR strategies to secure impactful earned media across consumer lifestyle, fashion, beauty, and trade outlets.
• Build and nurture strong relationships with journalists, editors, and opinion leaders.
• Craft press releases, pitches, media kits, and thought-leadership angles for Townhouse and its Founder.
• Secure consistent coverage for new salon openings, product innovations, brand partnerships, and seasonal campaigns.

Founder & Brand Profiling

• Position our Founder & Creative Director as a thought leader in beauty, fashion, and business.
• Develop press opportunities, interview placements, and profile features across relevant consumer and trade media.

Influencer & Advocacy

• Partner with the Social & Influencer team to amplify key moments via influencer collaborations and gifting.
• Support in securing advocacy from tastemakers, KOLs, and celebrities aligned with Townhouse’s brand pillars.

Campaigns, Launches & Events

• Deliver PR campaigns for new salon openings, supporting franchise partners with tailored toolkits and local amplification.
• Manage PR elements of brand collaborations and corporate partnerships.
• Lead planning and execution of press days, influencer appointments, and launch events.

Monitoring & Insights

• Define clear KPIs for PR performance, coverage reach, and ROI.
• Monitor competitor PR activity, cultural trends, and emerging media platforms.
• Share actionable insights with the Head of PR & Social and the wider Marketing team.

ABOUT YOU

• Experienced PR professional with a strong background in consumer, lifestyle, fashion, beauty, or luxury brands, gained either in-house or agency-side.
• Proven network of UK consumer and trade media contacts.
• Strong track record in delivering impactful earned media results across print, digital, and social.
• Experience in franchise or fast-growth environments is an advantage.
• Skilled in crafting compelling brand and founder stories.
• Strong event management experience (press days, launches, influencer activations).
• Knowledge of influencer marketing and content as part of an integrated PR strategy.
• Exceptional written and verbal communication skills with an editorial, fashion-forward tone.
• Highly organised, proactive, and confident working in a fast-paced, growing brand.
• A genuine interest in nails, beauty, and culture.

LOCATION

This is a full-time, permanent role based at our Support Centre in Central London, and we offer a hybrid working model, aligned with role requirements.

EMPLOYEE BENEFITS

• Private healthcare and wellness support – Enjoy access to private healthcare including phone/video GP appointments and treatment in private hospitals where NHS wait times are high.
• Shopping discounts – Save money with a wide range of discounts on top brands.
• Birthday treat – Celebrate your birthday with a treat on us!
• Social budget – Regular team socials and monthly treats, agreed with your manager – from office lunches to after-work drinks.
• Holiday on us – Gain an extra day of paid annual leave for every full year you’re with us, up to 5 extra days.
• Employee discount – Heavily discounted treatments for when you need a little pampering.
• Emergency cash advance – Interest-free advance of up to £50 per worked day in the month to help cover short-term needs.
• Refer a friend scheme – Receive a reward when someone you refer is successfully hired.

EQUAL OPPORTUNITIES

We’re proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to creating a diverse, supportive, and empowering workplace.