Content Marketing Associate

Location: UK based/ Remote-1st

The Role

We’re looking for a Content marketing Associate to join us at tiney — a fast-growing startup on a mission to unlock the potential of every child by transforming early years education.

In this role, you’ll create high-impact content that grows awareness, engagement and trust in the tiney brand. You’ll report to our Growth Generalist and work closely with our design, sales and community to inspire more people to explore childminding and join the tiney network.

📍 Location: Remote-first (UK-based), with occasional in-person team days and off-sites in London

What You’ll Do

You’ll take ownership of key outcomes from day one, working in a small, high-impact team where everyone contributes to growth and delivery.

• Create and publish content that grows reach, engagement and follows across TikTok, Instagram, YouTube and Facebook.

• Write engaging copy for emails and blog content that drives increased engagement, response rates and conversion of new tiney childminders.

• Film and edit short-form videos - including self-filmed content, voiceovers and UGC - using tools like Canva and CapCut.

• Engage with our community across channels - responding to comments and messages promptly, and actively starting and joining relevant discussions on Facebook communities to spark discussion and build awareness and interest in tiney.

• Sourcing and curating high impact UGC and case studies from our community of tiney childminders

• Tracking performance weekly, spotting trends and sharing insights to inform future content decisions.

• Occasional travel within England to film content with our Childminders

• Conduct user research and share actionable insights

What We’re Looking For

We care as much about mindset as we do experience — but this is a hands-on, delivery-focused role. You’ll thrive here if you’re proactive, curious, and motivated by making a real difference.

You’ll bring:

• Experience creating content that has driven visible results - whether that’s growth, engagement, conversation or conversion gained through 1–2 years in a fast-paced environment or through building your own channels.

• A proven track record of building an audience on social media (Instagram, TikTok, FB, Youtube etc.)

• Strong writing ability and confidence adapting tone across channels (short-form, long-form, conversational and educational styles).

• An understanding of how different platforms work, and how content strategies should adapt to maximise reach, engagement and growth based on platform behaviour and algorithms.

• Proven experience creating short-form videos: filming, editing, writing hooks and understanding what captures attention.

• Experience collaborating with design or creative teams and following brand guidelines.

• A curious and experimental mindset - you test, learn and iterate rather than waiting for perfection.

• User centricity - you start from the audience, what they want, what they care about.

Nice to have:

• Experience with early years education, parenting, micro-entrepreneurship or community-driven brands.

• Familiarity with tools like Canva, Capcut, Hubspot, Brevo, Notion.

• Exposure to a startup or scale-up environment

About tiney

At tiney, we’re building a better childcare system. We help passionate, talented people open their own childminding businesses from home — giving families more access to high-quality, affordable care.

Central to tiney’s experience is our app, which childminders use to run their business — from education tools and payments to messaging and family communication.

Founded in 2018 by a team from Teach First and graze.com, we’ve raised £12m from top European VCs, and are already one of the UK’s top 5 childcare providers by childcare places.

In 2024, we were named one of the UK & Ireland’s 100 fastest-growing startups, and shortlisted for the Global EdTech Prize.

Our Values

🎈 Play is a superpower – Curiosity, joy and creativity fuel innovation.

🌱 Rest is rocket fuel – Sustainable pace, sustainable impact.

🤝 Asking for help shows wisdom – We lead with openness and trust.

👶 Children at the core – We design policies and products that serve the whole person.

💬 Default to transparency – Honest communication builds strong teams.

What’s in it for you

An ambitious, meaningful role in a mission-driven company that’s shaping the future of early education.

• Competitive salary: Up to £35k pa (FTE) based on experience

• Stock options

• 28 days annual leave (including a Christmas shutdown)

• Company-funded childcare contribution (up to £5k per year)

• Paid reflection day + birthday day off

• Therapy support via Self Space

• Sabbatical after 5 years

• Life and long-term sickness insurance

• Hybrid working flexibility

• Regular team meet-ups and off-sites

Interview Process

We move quickly and keep things simple:

1. Intro Call

   – A short conversation with someone from our people team

2. Task & Presentation

   – A practical exercise relevant to the role

3. Team Interview

   – Meet key stakeholders and explore mutual fit

4. Offer

   – If it’s right on both sides, we move fast.

Our Commitment

We’re proud to be an equal opportunity employer. We celebrate diversity, foster inclusion, and are committed to building a team that reflects the children and communities we serve.

If our mission excites you but you’re not sure you meet every requirement — please apply anyway.