Lead offline & direct marketing to drive growth, owning £5M+ budgets, manage agencies, and optimise channels to acquire and retain customers. This role is a 12 month FTC.

Changing the world of pet food for good

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Build our brand

We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:

The role

This role is a 12 month FTC.

You will be responsible for:

• Develop and deliver the offline and direct marketing strategy, covering channels such as events, direct mail, inserts, outbound calls, lead generation, and owned marketing channels (e.g. abandoned basket and referral schemes).

• Own annual forecasts, laydowns, targets, and budgets (~£5M+) across managed channels.

• Continuously optimise channel performance through testing, data analysis, and quarterly planning.

• Work cross-functionally with data, CRM, finance, and brand/creative teams to execute high-impact campaigns and initiatives.

• Manage and collaborate with external agencies and partners, setting KPIs, reviewing performance, and leading RFPs and commercial negotiations.

• Track and improve core commercial metrics including CPA, LTV:CPA, and revenue.

• Build and present data-driven business cases and performance updates to senior stakeholders.

• Managing your supporting team/direct reports and their development.

The skills you’ll bring:

• 5+ years’ experience in performance marketing, with ownership of budgets, CPA, and revenue targets.

• Strong experience in offline or direct/offline marketing channels (e.g. direct mail, print, events, inserts, or similar), and owned channels (experience with referral programmes for example).

• Proven track record managing multi-million-pound budgets and delivering measurable growth.

• Excellent analytical skills, using data to drive optimisation and decision making.

• Experience managing agencies and cross-functional teams to deliver integrated campaigns.

• Strong communication and stakeholder management skills.

Nice to have:

• Experience in a D2C or subscription business.

• Background in pet or dog food brands

What's in it for you?

• Competitive salary, reviewed annually

• Annual bonus, based on company performance

• Flexible core hours, giving you true work life balance

• Hybrid role to ensure this role works for you

• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days

• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance

• Optional 5 days unpaid leave and 1 paid volunteer day each year

• When you need a change of scenery, you can work from abroad 2 weeks every 6 months

• Health insurance for you, paid by Tails.com

• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay

• Flexible paid care leave to support immediate dependants, people close to you and pets

• In house L&D team, with access to year round courses to help drive your development

• 50% discount on all Tails.com

• Discounted gym membership

What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

1. Once you have applied your CV will be reviewed by the Talent Acquisition Team.

2. If selected, you will then have a call with the TA Team who will tell you more about us and the role, as well as learning more about your skills and experience.

3. Should you be successful, the next stage will be a video call with the hiring manager.

4. If successful, you will be invited to present a task back to a panel of interviewers.

5. The final stage is a video call with x2 other members of the marketing team to assess cultural and team fit.

Our Commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com.

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.

Department

Marketing & Customer

Locations

Richmond

Remote status

Hybrid