Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life.

For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.

Our goal is to create a company that delights customers through superior experience, performance, and focus on sustainability, ultimately creating a fast-growing aspirational wellness brand. We have a close-knit team of experts with a strong attention to detail and willingness to think differently.

Since launching in 2022, we’ve grown to 500k+ customers across the UK, Europe and US, become the highest-rated electric toothbrush on Trustpilot, achieved B-Corp certification, and secured major retail listings.

But there’s one growth lever we haven’t fully unlocked: The dental profession. And that’s where you come in.

Why This Role Exists

We have strong consumer traction.
We have a product dentists genuinely like.
We have inbound interest.

But we don’t have a dedicated owner of the channel.

That means:

Missed partnerships
Missed conference opportunities
Missed credibility-building moments
Missed B2B revenue

We believe professional endorsement is a powerful growth flywheel:

Credibility → Recommendation → Conversion → Brand authority.

This role builds that flywheel from scratch.

The Role

We’re hiring a commercially-driven builder to create and scale SURI’s dental B2B engine.

This is not a coordination role. This is not a “manage agencies” role. This is a roll-up-your-sleeves, figure-it-out, build-the-machine role.

You will:

Build and optimise our B2B demand engine (lead → nurture → conversion)
Turn events into measurable pipeline and partnerships
Grow a high-value community of dental professionals
Strengthen SURI’s performance credibility within the profession
Drive meaningful B2B revenue growth

You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.

What You’ll Own

1. Build the B2B Demand Engine

Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
Build simple but effective CRM-led ABM style lead generation campaigns
Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
Create compliant, evidence-based professional materials
Turn interest into trackable revenue contribution

You’re responsible for pipeline, not just activity.

2. Drive Event-Led Revenue Growth

Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
Coordinate sampling, product-education, and in-practice trials
Manage ambassador or early-adopter programmes for dental professionals
Build relationships with KOLs, dental educators, practice groups, and influencers

No vanity metrics. Real outcomes.

3. Build a Values-Aligned Professional Community

Grow a meaningful, engaged dental community
Launch roundtables, webinars and peer forums
Capture insights that strengthen our product and messaging
Turn engagement into advocacy and partnership

We’re not building noise. We’re building authority.

Success Metrics

B2B marketing-sourced pipeline (£)
B2B revenue growth
Event ROI; lead gen, partners secured
Partnership revenue contribution
Brand recognition in the dental professional space
Growth of engaged professional community
Positive brand perception within the dental profession

You have:

4-5 years experience in B2B or B2B2C demand generation
Partnership development experience
Event logistics & experiential marketing experience
Strong storytelling & presentation skills
A commercial mindset — you think in revenue, not just engagement

Ideally:

You’ve worked in regulated or clinical marketing
You understand professional audiences

Your Mindset

You’re a builder.
You’re comfortable starting with a blank page.
You enjoy figuring things out.
You don’t wait for perfect infrastructure.
You care about relationships — but you care about results more.
You’re commercially sharp.
Data-informed.
Action-oriented.
Passionate about improving oral care and excited about SURI’s mission.
And you want to build something meaningful in a fast-growing brand.

Why Now?

We’re at ~£35m revenue with ambitions to grow significantly across the UK and US.

Professional credibility is the next unlock.

This is your opportunity to build a high-impact channel inside a mission-driven brand — and see the direct commercial results of your work.

25 days annual leave, plus bank holidays and an additional day for your birthday
Flexible working hours
Hybrid working - up to 2 days working from home each week
Bupa Healthcare and Dental Packages
Income Protection and Life Assurance
1 Charity Day per year
Central London offices- based in London Bridge; a stone’s throw from Borough Market
4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
Monthly social events, organised by different team members
5x free toothbrushes every year
£1000 personal development budget each year, per employee
Fantastic career opportunities; with the chance to grow as SURI does
Fresh fruit and snack orders every week
Cycle to Work scheme, and Electric Bike Cycle to Work scheme
Regular product swaps with other fantastic companies

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

Please let us know if you require any reasonable adjustments to be made for the recruitment process.

See more open positions at SURI

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