About us…

smol is on a mission to change the face of consumer brands and businesses by bringing super effective, eco-friendly products at value for money prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets.

Since 2018, smol has taken the household cleaning market by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories and we’ve got so much more planned.

Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

In Summary...

We have an exciting opportunity for an experienced Campaigns & PR Manager to join us on a maternity cover fixed term contract (12 months) to lead the charge in bringing product launches and brand campaigns all the way from concept to market, continuing to grow smol into the UK’s most purposeful brand in laundry and cleaning categories.

You’ll bring proven experience in coordinating cross-functional teams to work with our in-house innovation team, the creative team, and all growth and brand channel managers, to cultivate compelling and effective go to market campaigns. Energised by entrepreneurial spirit and fast growth, you’ll take pride in diligent project management, enabling others to be their best, and pursuing a virtuous cycle of planning to insight to learnings to planning. Ensuring goals are aligned, objectives are met, and achievements are celebrated.

You’ll also be channel owner for all things public relations, be line manager for our Marketing Assistant, and be proudly responsible for driving our ongoing social initiatives to support those living in hygiene poverty.

What does the role involve?

Leading a cross-functional team to plan and execute go to market strategies for new product launches, social initiatives and other brand campaigns

Working closely with our innovation team, creative team, growth team and brand communications colleagues, you’ll cultivate a compelling strategy for new launches and campaigns, and be responsible for synchronising communication plans across the full channel mix.

Across all comms you’ll champion best portrayal of the smol brand, finding ways to optimise for both short and long term growth.

Developing and implementing our social initiatives to support people in hygiene poverty, via our relationship with The Hygiene Bank and our Suds in Schools initiative.

Championing a strong social and environmentally aware mindset, with desire to inspire colleagues and customers alike.

Critical thinking, awareness of new marketing and communication techniques and a willingness to innovate in an appropriate and thoughtful way.

Developing PR and brand communication strategies that align with the business goals and target audience.

Managing our PR activity and agency relationship, including representing smol, and managing any crises that arise.

Staying really close to customer insights and our competitors. Ensure accuracy of marketing materials and provide formal sign off if necessary.

You will need/be:

Experienced running brand(s) in the UK

Experienced in campaign strategy development and execution

Effective project management and delegation experience

Effective line management and agency management experience

Understanding and experience of PR for a similar sized brand

A solid understanding of UK consumers, trends and the brand landscape

An understanding of performance marketing

Excellent writing skills and have a good grasp on our tone of voice

What we offer:

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B funded start-ups.

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing.

Working with an experienced, passionate team invested in helping you grow professionally.

25 days holiday per year + bank holidays.

A volunteer day to spend on a cause you care about.

45 day nomad working policy

Flexible working from home

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan, provided by Health Shield.

Enhanced parental leave policies (16 weeks' full maternity pay, 6 weeks' full secondary caregiver's pay)

Time off for fertility treatment (whether it's you or your partner having the treatment).

Quarterly wellbeing allowance, provided by Juno.

Employee share option scheme.

The smol print:

Applicants must have current work authorisation, and be based in the UK.

This is a remote role working from home, but occasional travel to shoots, events or meetings with our PR agency is required.

Please note that due to the holidays, we will keep applications open through the first week of January and invite candidates to interview mid-Jan.

Inclusion at smol:

At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.

Ensuring valuable and quality job opportunities for those who face barriers to employment is not only part and parcel of our social responsibility but it also brings great benefit to us as a business. giving people the chance to build up work skills, gain independence, earn a wage, develop strong self-esteem and to become just as strongly skilled as those who never faced employment barriers, is a process we remain committed to.

If you share our values and want to help make a difference, we'd love to hear from you, even if you haven't had experience working in a marketing team before, but have relevant transferable skills.

Locations

smol HQ

Remote status

Fully Remote

Already working at smol Products?

Let’s recruit together and find your next colleague.