PROPER is Europe’s fastest growing snacks company and is on a mission to reframe snacking as an act of positive wellbeing. As part of writing the next stage of brand growth on PROPER and establishing it as a mainstream macro snacking brand, , we’re looking for a dynamic, innovative and rigorous marketer to take on the role of Marketing Manager, PROPER, leading the brand’s three year growth agenda. .

The Person:

This person will be a commercial thought leader likely working in an FMCG business (or at least having worked a fair chunk of their career in this are) known for being brand and consumer driven. Operating at marketing manager level, they will likely be looking to accelerate their career by step changing their impact on scaling a brand into the mainstream. Renowned for their ability to both set the strategy for a brand through the planning process as well as execute and deliver the plan, they will relish in equal measures three-year planning and sitting in front of a customer to influence a listing. A born opportunity spotter with equal parts of rigour and intuition in their locker, they will thrive on finding new ways to drive growth and as a result will be a real champion of marketing’s ability to engineer demand.

The Role:

Reporting directly to the Chief Marketing Officer, you’ll play a pivotal role in devising, delivering and executing a plan to deliver a 15-20% CAGR over the next three years. This role will be the ‘go to’ for the organisation on PROPER, working hand in glove with the commercial, category, innovation and project management teams to expand PROPER into new channels, regions, occasions and even categories. You’ll spot opportunities to expand the PROPER brand, designing innovative product solutions and leading them through to commercialisation.

Responsibilities:

- Lead the annual brand planning process for the PROPER brand, ensuring we have a winning plan for 2026 that takes consumer trends and needs, category dynamics and channel specifics into account.

- Be the brand lead on our health, sustainability and quality strategies, ensuring we are future proofing the brand and continuing to raise the ceiling of our category as well as delivering the growth needed in the calendar year.

- Working with the Innovation director, develop winning products, packs and flavours across the PROPER range that outperform competitors in sensory testing and differentiate the brand in the eyes of consumers and customers.

- Lead the development of brand design guidelines for the PROPER brand, including defining rules around brand architecture, setting the guardrails for excellence and coherence in design execution

- As a result, lead the development and deployment of all packaging design projects on PROPER, working with the internal creative team.

- Brand lead for key, complex innovation projects that involve challenging supply or packaging solutions, you’ll run project teams and be a positive influence around overcoming obstacles.

- Act as the brand lead for the commercial team, championing the brand with buyers and category developers in key customers.

- Drive belief in the marketing plan internally and its ability to generate demand through creating buy into the brand plan.

- Lead the development of range strategy, working closely with the category team to make sure that we have the right range for the right customers in the right channel to maximise our brand velocity.

- Support the SBM in the development of our international brand strategy, creating the blueprint for scaling the brand successfully in key international markets.

- Responsible for monitoring brand performance in market. This role will take responsibility for driving that performance mindset and finding new and effective ways to monitor and track performance.

- Build influence and strong relationships across the entire organisation using commercial nous and growth mindset to propel action in the wider business.

- Line management and development of an experienced, high potential SBM.

Requirements:

- At least eight years of experience in brand management in an FMCG or retail business.

- Experience of leading a brand through the annual brand planning process as well as the development of three years plans for a brand.

- Demonstrable examples of adopting a growth mindset in a marketing team with a history of commercial delivery.

- Experience of delivering best in class in market execution of innovation projects from conception through to commercialisation. `

- Familiarity with how brand P&L’s worth with an understanding of the key levers to pull on to drive growth.

- A performance mindset, you’ll know your ROS from your weighted distribution.

- Ideally some experience of working with UK retailers, either in Grocery or Impulse, you’ll take pride in selling persuasively.

- A natural storyteller and persuasive communicator, you’ll know how to build a killer customer sell in, how to engage the commercial teams and how to get the creative team excited by a design brief.

- Experience of working on challenger or start up brands or organisations, your attitude to driving brand growth will involve working at pace and making things happen rather than getting bogged down in models and frameworks.

- An absolute passion for execution with clear skills in organisation and project management.

- You’ll be the kind of person that is on top of consumer behaviour shifts, food and flavour trends and changing category dynamics and will love to share these or use this insight as an opportunity to shape new ideas and thinking.

- An eye for design and creativity, you’ll be aesthetically motivated and appreciate that developing a distinctive and consistent brand world is a vital part of brand building.

- A passion for food and a real appetite to work in a scaling business.

- You’ll be supremely accountable, never having to be asked twice and will come into work every day with a ‘sleeves rolled up’ and ‘what will it take’ mentality.

- Ideally some experience in expanding brands outside of the UK but a nice to have rather than totally necessary.

About WARP:

PROPER and Eat Real were born out of a belief that healthy snacks should taste great. In 2021, we joined forces as WARP to fire up the healthy snacking revolution. To set the bar for how better, more sustainable, snacking is done. In coming together, we supercharge our vision to take better for you snacking global. So there has never been a more exciting time to join the team.

We believe in the importance of team and coming together as WARP. But we also recognise the benefit of flexible working and having some headspace away from the office. We spend a minimum of 3 days working from the office each week and 2 days working from anywhere. Our London HQ, The Snackbox, is a 5-minute walk from Euston and Warren Street, and home to 50 of our team. We’re also the proud owners of The Snacktory in Nuneaton. Here you’ll find more of our team and the Movers & Makers who keep our snacks on the shelves.