We built OBART around one frustration: the scents we love fade too fast. So we created the first fragrance routine, with the step that comes before the perfume: the first fragrance primer that extends the fragrance wear by up to 8 extra hours! We also developed our range of Eau de Parfum. Clean, vegan, cruelty free and long lasting. All were created and produced in France, with the master parfumers at Firmenich.