Barista Market Developer at Oatly

Oatly

Oatly

Software Engineering

Spain · Remote

Posted on Apr 20, 2026
Market Development · Spain - Remote · Fully Remote

Barista Market Developer at Oatly

Already into Oatly? Like the brand? Love the products? Then grab a coffee, hit apply, and let future‑you enjoy the rest of the day!

WHY OATLY

Hello potential future Oatly employee. It’s us, the original oat drink company that started in Sweden back 35 or so years ago.

We’ve become a popular and pioneering dairy-alt player in the market. We're continuing to establish our presence here, determined on being part of the discussion on the long-term future of the food and beverage industry. With this growth, we need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing.

Our mission is to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources. If this resonates with you, then maybe you’d like work for Oatly, too. So, let’s get to the formal stuff.

THE ROLE

Oatly is on a rocket-like growth trajectory, with more people embracing plant-based diets for their well-being and the environment. If you're driven to help us make a positive impact in the world, here's your chance to be a change-maker. As a Barista Market Developer (BMD), you will be instrumental in establishing Oatly Barista Edition as the leading dairy-free alternative in Levante and Balears. Your primary responsibilities include leveraging your in-depth knowledge of coffee shops in the area to cultivate strong relationships, drive brand awareness, and promote trial experiences for Oatly.

Utilizing your network of influential individuals, you'll advocate for Oatly, embodying our brand values with enthusiasm and comprehensive product knowledge. The role reports into the Barista Team Lead for Southern Europe, but to be remote-based in Valencia and requires native/full professional proficiency in Spanish. English is a nice-to-have.

This next section is for all the bullet point lovers out there

WHAT WE NEED YOU TO BRING TO THE TABLE

  • Solid experience within the specialty coffee industry with demonstrable commercial experience.

  • Deep understanding of the coffee landscape across Levante and Balears with strong awareness of emerging trends and market dynamics.

  • The personality to succeed in this role – collaborative, energetic, flexible, humble, dedicated, supportive, reliable, positive and trustworthy.

  • Alignment with Oatly's mission of sustainability, nutritional health, and trust.

  • The ability to thrive in an unconventional work structure, demonstrating a proactive approach and comfort with ambiguity.

  • The physical capability to cover distances on foot while carrying stock.

WHAT WE NEED YOU TO DO

  • Execute the already existent development strategy for Oatly Barista Edition within the city scene, injecting your personal Insights and creativity.

  • Cultivate robust relationships within Levante and Balears diverse coffee community, encompassing baristas, café owners, and other relevant stakeholders, winning them through your unique personality, outstanding knowledge and strong credibility.

  • Champion Oatly's prominence by actively cultivating strategic partnerships with influential accounts.

  • Promote awareness of sustainability's impact on the coffee industry.

  • Curate and execute engaging coffee events to foster community bonding while spotlighting sustainability.

  • Assist with the execution of larger activations across Levante and Balears and be an inspiring ambassador for the brand (by being yourself).

WHO WE NEED YOU TO BE

  • You are already engaged with our brand and you love our products.

  • You are immersed within the specialty coffee industry, particularly entrenched within Levante and Balears dynamic coffee scene.

  • You feel connected to our mission of encouraging health, sustainability, and transparency

  • You are a self-starter who doesn’t need direct supervision to motivate you for success – we believe strongly in building a culture of individual accountability and ownership.

  • You are ready to make your mark in a growing brand leveraging your experience to deliver amazing results and build an outstanding company.

  • You have entrepreneurial spirit in that you’re comfortable with ambiguity and are energised by the process of building something lasting from the ground up.

  • You are a passionate advocate of the sustainability agenda who want to create societal shifts and drive the plant-based revolution.

Another bulleted list felt redundant, so we made this page talking about all the benefits we offer to sweeten the deal of working with us before you apply – if you're curious, check out this fancy page right here!

YOUR APPLICATION

Phew! Well done if you’ve got this far. We’re glad we’ve still got your attention because we’ve got one last super important point to make.

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and pop in your application if it’s feeling right. If you have the curiosity, passion, and collaborative spirit, let’s do this together! It will be fun!

Apply no later than: 5th of May

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

THE OATLY WAY

Oatly is a company built on the idea of change. Our mission is to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources. It's why we come to work every day. With head office in Malmö and production in Sweden, Netherlands, China and the US, our products are available in almost 30 countries across Europe, North America, and Asia.

Love Oatly xxx

#LI-TA1

Department
Market Development
Role
Beverage Market Developer
Locations
Spain - Remote
Remote status
Fully Remote

Spain - Remote

Market Development · Spain - Remote · Fully Remote

Barista Market Developer at Oatly

Already into Oatly? Like the brand? Love the products? Then grab a coffee, hit apply, and let future‑you enjoy the rest of the day!