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Barista Market Developer Dubai at Oatly

Oatly

Oatly

Software Engineering
Dubai - United Arab Emirates · Remote
Posted on Jul 3, 2025
Sales · Dubai - Remote

Barista Market Developer Dubai at Oatly

Do you believe coffee can be both delicious and sustainable? Join the journey to make Oatly Barista Edition the #1 choice in the UAE’s coffee scene - one oat latte at a time

WHY OATLY?

Across the world people’s consumption habits and diets are evolving to be more plant-based. Enter Oatly, the #1 oat based dairy alternative producer in the world with products spanning multiple categories.

We’re determined on being part of the discussion on the long-term future of the food and beverage industry. To keep this movement going, we need more brilliant minds to come work with us to keep the momentum going and the Oatly flowing.

Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.

Sustainability, nutritional health and trust are at the heart of what we do. We are building a culture that constantly upgrades each other so we can upgrade the planet. This is a company that shows great respect and a fearless approach to make positive change. Does this feel exciting? Well, this is where you come in.

WHAT WE NEED YOU TO DO

How do you start the Post Milk Generation in the UAE? We have a few ideas, and oats are a big part of our solution. But so are you!
As Barista Market Developer you will be responsible for establishing Oatly Barista
Edition as the No.1 dairy free alternative in the coffee channel. You will have
great knowledge of coffee shops in the UAE and establish strong relationships to
drive awareness and trial of Oatly. You will use this network of credible and influential people you meet to spread the word and love for Oatly. You will represent the brand flawlessly and show real commitment to our company values with positive energy and a deep product knowledge.

Here’s the main elements of the role...
  • Create, lead and execute the development strategy for Oatly Barista Edition
  • Identify and create genuine strong relationships which lead to mutually
    beneficially outcomes for Oatly and the top tier independent coffee shop
  • Collect insight from the market about our products performance and share with the innovation team in order to improve our product performance
  • Monitor our competitors and sharing insight about movements and create
    an action plan
  • Create an Oatly network through building relationships, visiting coffee
    houses and roasters, and creating partnerships and meaningful relationships with customers, partners and the International Markets and global BMD team
  • Encourage the understanding of how sustainability impacts the coffee industry
  • Assist with the execution of larger events across the UAE and be flawless in representing the brand (by being yourself)

But, you know. These are just the things we can think of right now! This might be the job today, but tomorrow brings more change, so being light on your feet and willing to embrace the unknown is a verrrrrry big help.

In this role, you will report to our BMD Manager and the location for this role is remote in the UAE.

This next section is for all the bullet point lovers out there:

WHAT WE NEED YOU TO BRING TO THE TABLE

We are looking for you who have a solid experience within the specialty coffee industry with demonstrable commercial experience as well as a deep understanding of how the coffee industry works in your areas and in the UAE. You believe in the company mission
and our role in advancing those goals - building a company committed to sustainability, superior nutritional health, and trust.

Other key competencies & experiences:
  • Minimum of 2 years experience with specialty coffee
  • A self-starter who doesn’t need direct supervision to motivate you for success
  • Ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company
  • Being comfortable covering distance by car
  • English is a must

WHO WE NEED YOU TO BE

We think your oatsomeness is built upon the following qualities:
  • You are a passionate advocate for sustainability who strives to create societal shifts and drive the plant-based revolution
  • You have problem-solving skills essential for identifying root causes and implementing effective solutions
  • You are highly collaborative and understand that our success as a company depends on our ability to work together to find innovative solutions
  • You have a charismatic presence and a knack for steering conversations while diplomatically focusing the room on what matters
  • You are comfortable with ambiguity and chaos, energized by the challenge of building something lasting that benefits both the world and its people

To be the perfect fit for Oatly, we believe you have a thirst for knowledge and are a result-driven person with high integrity. You thrive with a hands-on approach, even in times of rapid change. Your social competence allows you to work effectively both independently and collaboratively.

Finally, we hope that you share our values and have a great interest to carry out our mission in order to make the world a little bit better.

YOUR APPLICATION

Phew! Well done if you’ve got this far. We’re glad we’ve still got your attention because we’ve got one last super important point to make.

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and pop in your application if it’s feeling right. If you have the curiosity, passion, and collaborative spirit, let’s do this together! It will be fun!

Last day of application: 17th of July.

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

THE OATLY WAY

Oatly is a company built on the idea of change. Our mission is to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources. It's why we come to work every day. With head office in Malmö and production in Sweden, Netherlands, China, Singapore, and the US, our products are available in almost 30 countries across Europe, North America, and Asia.

Love Oatly XOXO

#LI-TA1

Department
Sales
Role
Coffee/Barista
Locations
Dubai - Remote

Dubai - Remote

Sales · Dubai - Remote

Barista Market Developer Dubai at Oatly

Do you believe coffee can be both delicious and sustainable? Join the journey to make Oatly Barista Edition the #1 choice in the UAE’s coffee scene - one oat latte at a time