Overview

At Humantra, we believe hydration is the foundation of everything - how we move, think, feel, and show up. We're on a mission to become the most mentally available and physically accessible electrolyte brand on the planet. People and culture is how we get there.

We're looking for a Creator Partnerships Executive to help scale our creator program and elevate how the brand lives in the world. Reporting to the Head of Partnerships, you'll play a key role in identifying and activating the right creators - people who reflect our values, spark conversation, and build connection across every touchpoint.

From thoughtfully curated gifting to high-impact, performance-led campaigns, you'll lead execution and help shape a creator presence that's culturally relevant and creatively consistent.

If you understand the power of creators to build brands, shift perception, and drive real connection - and you want to help shape something with global potential - we'd love to meet you.

Key Responsibilities

• Grow our creator network - from micro to VIP - with talent who align with Humantra's values, audience, and creative direction
• Support campaign execution: outreach, briefing, negotiation, contracting, scheduling, and reporting
• Support our product seeding and gifting strategy - from planning and sourcing to personalised send-outs and performance tracking
• Scale affiliate and paid partnerships, ensuring each activation delivers creatively and commercially
• Strategise and activate always-on creator moments alongside tactical campaign spikes throughout the year
• Track and analyse performance across influencer and affiliate platforms, optimising campaigns with a data-informed mindset
• Report on key metrics - reach, engagement, conversion, and use insights to shape what comes next
• Protect and elevate our brand by ensuring all creator content reflects Humantra's tone, values, and visual standards
• Collaborate with internal teams, including performance, brand, and ecommerce to ensure alignment and amplification
  
  

Requirements

Must-Haves:

• Strong relationship management skills — with creators, agents, and internal teams alike
• 6 months+ experience in influencer marketing, creator partnerships, or brand marketing
• Strong understanding of Instagram, TikTok, YouTube, and the wider creator economy
• Demonstrated ability to execute creator campaigns across seeding, paid, and affiliate
• Genuine interest in the health, wellness, beauty, or fashion space — and the cultural conversations around them
• Clear understanding of how creators contribute to brand equity, storytelling, and content creation
• Comfortable interpreting data and platform metrics to draw insights and inform decisions
• Clear communicator — written, visual, and verbal
• Familiarity with tools like Shopify Collabs, or any social/influencer tools
• Experience working cross-functionally in a fast-paced environment
  
  

Bonus Points:

• Background in wellness, beauty, fashion, or lifestyle brands
• Agency or in-house brand experience
• An eye for content — you know what performs and what doesn't
• Familiarity with brand guidelines, usage rights and creator contracting
• A book of contacts.
  
  

You'll thrive here if you..

• Build relationships easily and genuinely — with creators, agents, and collaborators
• Are proactive, resourceful, and comfortable working independently to get things done
• Have a strong creative POV, but know when to flex it to match brand tone and direction
• Stay close to culture — you know the difference between what's trending and what's relevant
• Can balance structure with spontaneity — planning ahead but staying reactive when needed
• Are as confident negotiating with an agent as you are briefing a micro creator in the DMs
• Care about consistency and follow-through — and bring energy to every activation
• Want to help build a creator program that's as culturally credible as it is commercially effective
  
  

Benefits

What you'll get:

• Competitive Salary
• 25 Days Annual Leave
• Brand new Macbook or Windows Laptop
• Enhanced Company Pension
• Hybrid Working (London-based with flexible remote days)
• Clear growth pathway with exposure to brand, performance and commercial leadership
• A chance to build a culturally credible and commercially potent creator program from the ground up
  
  

What we care about at Humantra:

Ownership

We don't wait for permission. We take initiative, move fast, and figure things out. We own problems end-to-end, and if we drop the ball, we pick it up, no excuses. When decisions affect others, we bring them in early and over-communicate. Clarity is kindness.

Curiosity & Growth

"I haven't done this before" means we're about to learn something new. We seek out feedback, ask better questions, and stay open to being wrong. Every project is a chance to level up — not just deliver, but grow while we do it.

Care & Connection

We give a sh*t — about the work, the mission, and each other. We show up, check in, and support the people around us. Our culture isn't a vibe; it's a responsibility. No ego, no politics, just good humans doing meaningful work together.