Humantra, a British company, focuses on delivering plant-based, sugar-free electrolyte and antioxidant drink mixes. They aim to provide a convenient and delicious way to stay hydrated, offering multiple flavors with no artificial ingredients. Humantra's products are designed to hydrate four times more effectively than water alone and are sweetened with stevia leaf extract. The company emphasizes a clean formula, free from sugar and artificial sweeteners, to support overall well-being.

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Humantra

JamJar Investments is a venture capital firm that invest in high growth consumer brand businesses in both digital and non-tech. Its combination of operational, commercial and brand experience was honed over 14 years taking innocent from scratch to sale to Coca Cola for north of half a billion £. That journey means the company understand the journey of entrepreneurs, the highs the lows, the challenges and some of the solutions.  JamJar is the consumer Venture Capital fund run by the innocent drinks founders.

JamJar Management LLP

JamJar Investments

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