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Paid Search Lead

Healf

Healf

Marketing & Communications
London, UK
Posted on Dec 2, 2025
Growth · London · Hybrid

Paid Search Lead

Build the future of wellbeing at Healf. As Paid Search Lead, you’ll design and drive our entire paid search strategy—scaling performance, testing boldly, and shaping a core growth engine.

Build the Future of Wellbeing


Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT, MOVE, MIND, and SLEEP, and we’re just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we’re scaling fast, and redefining how the world shops and lives well.

About Us

At Healf, we’re not just a company, we’re a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we’re building.

• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can’t be done.

• Obsession Over Talent: Talent alone isn’t enough—relentless curiosity and a drive to grow set us apart.

• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.

• Stronger Together: Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we’re entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that’s not only extraordinary, but a first of its kind.


The Role

In the last year, our Google Ads scaled over 300%, driving tens of millions in new customer revenue for the business. Next year, we’re aiming higher. As Paid Search Lead, you’ll be the architect of this growth: from strategy to execution, testing to analysis, you’ll build and lead one of the world’s most advanced PPC engines.

This role isn’t BAU. It’s for innovators who thrive on breaking boundaries. Whether it’s LTV-optimised bidding, machine learning for price-to-spend ratios, or bold new approaches we haven’t tried yet - you’ll have total freedom to push the limits of what’s possible.

Where You’ll Make an Impact

  • Lead PPC at Healf, reporting into the Head of Performance Marketing

  • Manage account manager/executives and agency relationships

  • Work with Google reps (we are one of Google’s high priority advertisers) to test the latest betas and new product launches

  • Conduct constant testing and performance optimisation in the account

  • Deep dive into incrementality and attribution (leverage MMM, incrementality testing, custom MTA, etc)

  • Work cross-departmentally on company-wide activations

  • Stay up-to-date with the latest trends and advancements in paid search

What You’ll Bring

  • Eat, sleep, and breathe PPC (4+ years experience in a PPC role)

  • Intelligent, driven, first principles thinker

  • Complete mastery of Google Ads Manager and Google Ads Editor

  • Strong familiarity with GA4, GTM, GMC, and the suite of associated tools

  • A total nerd when it comes to the technical side and theory behind PPC

  • Comfortable solo managing a team and large budgets

  • Works well in a very fast-paced, startup environment

  • Very proactive and looking for a role with high autonomy/responsibility

Why Join Healf

Do your life’s best work: Build something that matters, with a team that moves fast and aims high

Surround yourself with A+ talent: You’ll work with high-performers who care deeply and raise the standard every day

Be a builder: This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth

Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

• Premium Wellhub Membership: Unlimited entry to 1000's of gym, yoga, & fitness studios.

Exclusive Healf Perks: 50% off all Healf products plus discounted Healf Zone blood testing.

Nest Pension: Secure your future with our pension contributions.

Wellbeing-Focused Workspace: Incredible Hammersmith office with great natural lighting.

Team Connection: Annual company-wide retreat to recharge and bond.

Team
Growth
Locations
London
Remote status
Hybrid

About Healf

Healf was founded by two brothers - Max and Lestat - with a relentless drive to reshape health and wellness.

Their journey has been fuelled by hard work, intensity, and a commitment to build something transformative.

Like all of us, they’re here to make a lasting impact.

Founded in 2021
Growth · London · Hybrid

Paid Search Lead

Build the future of wellbeing at Healf. As Paid Search Lead, you’ll design and drive our entire paid search strategy—scaling performance, testing boldly, and shaping a core growth engine.